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Many professionals are failing to protect their biggest asset – themselves.

Nov 30, 2017

With years of education behind them, and years of earning potential in front of them, professional people are very valuable commodities. So why are so few protecting themselves with insurance?

As a business professional, You’ve worked hard to give yourself a good income, and it plays a big role in your current lifestyle and that of your family. So why wouldn’t you ensure that you have adequate life cover in case something happens to you? Whilst many Australians take out health insurance to protect against immediate needs such as hospital stays, they don’t consider the longer-term needs covered by life insurance. Long-term debilitation could have a major impact on your financial security. But sadly, 30% of Australians say they would wait for something to happen before they purchased life insurance.

Certainly, consumer sentiment around life insurance has been trudged through negative terrain. In a report published in 2015 by Asteron Life titled, Consumer Insights into an evolving life insurance Marketplace1, many of us risk going uninsured because we don’t recognise the value in being insured. Others don’t trust insurers. This adds up to 47% of Australians saying they would never buy life insurance. 1

It’s interesting to note the generational differences when it comes to insurance needs. Gen X is more likely to have life insurance cover greater than $1 million. This can be linked to the fact they are entering their 40s, which is typically a higher-risk age due to dependent children and greater debt levels.

16% of Baby Boomers didn’t know what amount of cover they had – indicating they are less concerned with insurance. Like Gen Y, they are less likely to have big financial responsibilities because many Baby Boomers have paid off their mortgages and their children have left home. 1

Those aged 40+ with dependants and a higher mortgage typically have more reasons to be insured. This is evidenced by the fact that people in this age group tend to have more insurance cover than others, with 92% having home and contents and 70% with life insurance. These percentages are much higher than the rest of the population. 1

Insurance is extremely important to this group because they have higher financial risks. As a result, they are more knowledgeable about life insurance and are more active in taking up cover outside of super. They also experience more emotional reward for being insured – with 46% saying life cover gives them peace of mind in knowing their family will be looked after. This contrasts with other population groups who have less knowledge and are more likely to feel indifferent to life cover. 1

Life insurance isn’t just about protecting your family financially if you die. It’s about protecting your lifestyle if you get sick or injured. So, if you can’t work for a while – or ever again – you have a financial back-up plan.

There will always be strong reasons to include life insurance as a critical part of your plan for life.

To find out more about life insurance options, call your AustBrokers Comsure Insurance Adviser on 1800 122 194.

1 Adviser Insights; Consumer insights into an evolving life insurance marketplace; (2015); Asteron Life (Part of the Suncorp Group)

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